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Noise

A creator marketplace that pays creators on a CPM model with a cap.

1 source1 tips
At a glancePingo pairs fixed in-house creators with adjustable Noise spend
In-house program
  • Base pay plus fixed bonuses
  • Hard to turn off
  • Core creators act as testing cohort
Noise
  • Pays on CPM with a cap
  • Easy to adjust
  • Scales formats that work
  • Tests new ideas quickly

Noise carries broad distribution; in-house tests

From Pingo's use of Noise

What was said about Noise

  • Pingo uses Noise as an adjustable spend pool beside its fixed in-house creators. Pingo runs two spend buckets: an in-house program with base pay and fixed bonuses that is hard to turn off, and Noise, which pays on CPM with a cap and is easy to adjust. Noise is used to scale formats that work and to test new ideas quickly.

    Core in-house creators act as a testing cohort, while Noise carries the broader distribution. Quote: "We use Noise for a lot of distribution to scale what really works and also really quickly test ideas."

    Superwall▶ 35:30

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