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mParticle

A customer data platform vendor where Austin Hay was VP of growth.

mparticle.com1 source2 tips

What was said about mParticle

Product strategy and PMF1

Pick CDP or warehouse plus reverse ETL based on engineering capacity▶ 34:05Ramp uses Hightouch; Segment, mParticle and Rudderstack also have reverse ETL features.Lenny's Podcast · The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)

Teams and execution1

Negotiate tool contracts for the scale you will reach, not today▶ 29:45At mParticle, part of vendor strategy was designing cost structures so the company earns more as customers scale.Lenny's Podcast · The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)

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