Modash

Praktika used Modash to find small creators with outsized reach. Adam Turaev capped followers below 5,000 in Modash, then filtered for accounts whose recent videos got heavy views, some in the tens of millions. This surfaced creators like Gustavo, who made educational videos and is now a Praktika employee.

The logic is that the algorithm is already pushing these creators' content, so you reach them before they raise prices or get noticed by others. Adam spent about a month full time sending outreach messages to a long list, and a few worked out. His summary: "Low followers, but high reach."

Sub Club▶ 34:19