ManyChat
A chat automation tool that sends DMs when viewers comment a keyword.
ManyChat's comment-to-DM automation let apps turn viewer intent into link clicks: one video drew about 13,000 'claim' comments, roughly half clicked the DM link, and download to paid ran about 6.7 to 7%. The lesson: ask for a low-friction comment instead of a hard sell, then deliver the app link automatically so interest becomes installs.
- 1Viewer comments keywordAbout 13,000 on one video
- 2ManyChat DMs app linkNotification stays until viewer acts
- 3Viewer clicks linkAbout 6,500 clicks, around 50%
- 4Downloads, then paysAbout 6.7% download to paid
From Casper's ManyChat funnel
What was said about ManyChat
Casper used ManyChat to turn keyword comments into app link clicks. Viewers comment a keyword such as 'claim' and ManyChat DMs them the app link. About 13,000 commenters on one video led to about 6,500 clicks, around a 50% click-through rate, and download to paid was about 6.7%.
The DM notification stays until the viewer acts, which captures intent that a passive link would lose. Casper tracks this funnel to see how many commenters become installs and payers. Quote: "Usually, out of the people who request the link, there's about a 50% click-through rate."
Instagram comments on casper.capital's side-hustle reel, filled with 'Claim' replies triggering ManyChat DMs (25.4K comments). Keep calls to action soft on Shorts and TikTok, use DMs on Instagram. Calls to action reduce retention and attention spans are short on Shorts and TikTok, so skip the "link in bio" line, trim the video shorter, and add a pinned comment like "many apps can do this, the one in the video is called Payout". On Instagram, use a ManyChat comment-to-DM flow instead.
On Instagram, about 50% of people who request the link click it, and download to paid is around 7%. Quote: "CTAs reduce retention."
The Stupid Simple Content Strategy That's Making Apps Go Viral
Viewers comment 'claim' and ManyChat DMs them the app link. About 13,000 commented on one video, roughly half clicked the link, and download to paid was around 7%.
Casper used ManyChat to turn keyword comments into app link clicks. Viewers comment a keyword such as 'claim' and ManyChat DMs them the app link. About 13,000 commenters on one video led to about 6,500 clicks, around a 50% click-through rate, and download to paid was about 6.7%.
The DM notification stays until the viewer acts, which captures intent that a passive link would lose. Casper tracks this funnel to see how many commenters become installs and payers. Quote: "Usually, out of the people who request the link, there's about a 50% click-through rate."
Instagram comments on casper.capital's side-hustle reel, filled with 'Claim' replies triggering ManyChat DMs (25.4K comments). Keep calls to action soft on Shorts and TikTok, use DMs on Instagram. Calls to action reduce retention and attention spans are short on Shorts and TikTok, so skip the "link in bio" line, trim the video shorter, and add a pinned comment like "many apps can do this, the one in the video is called Payout". On Instagram, use a ManyChat comment-to-DM flow instead.
On Instagram, about 50% of people who request the link click it, and download to paid is around 7%. Quote: "CTAs reduce retention."
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