Instinct
Dris's UGC distribution company, which sold views, users and revenue to startups.
Instinct, a UGC distribution company, sold views, users and revenue to startups, and signed about $1.2M ARR in its first week by taking sales calls before it had a product. It claims UGC converts four times higher and costs 10 to 20 times less than other paid acquisition. Lesson: sell the outcome first, and use UGC for conversion and cinematic launch videos for top-of-funnel buzz.
- 1Left CluelyStarted Instinct from scratch
- 2Took sales callsNo product yet
- 3Promised outcomesViews, users and revenue
- 4Signed contractsAbout $1.2M annualized in week one
From Dris on building Instinct
What was said about Instinct
Dris sold distribution outcomes before Instinct had a product. After leaving Cluely, Dris took sales calls with no product and promised companies views, users and revenue. He signed contracts worth about $1.2M annualized in the first week.
He works only with companies that are already winners, summed up as "We work with winners and make them even bigger winners." The pitch landed because every company needs distribution as AI floods the internet with noise.
Dris Elamri's tweet announcing he left Cluely and hit $1.2M ARR seven days into stealth. Use UGC for conversion and cinematic launch videos for top-of-funnel buzz. For companies Instinct has worked with, UGC converts four times higher and is 10 to 20 times cheaper on average than any other paid user acquisition source.
Content tends to be either extremely high converting or extremely viral, with little middle ground. Launch videos on Twitter reach investors and employees at the top of the funnel, but UGC is the method for sustainable, converting growth at scale. Quote: "UGC is the method."
Roy Lee's tweet launching Cluely, "cheat on everything," with its cinematic demo video showing the AI overlay listening.
Meet The 18y/o Who Solved UGC Marketing (100M Views in 2 Weeks)
Dris took sales calls with no product and signed about $1.2M ARR in 7 days. It claims UGC converts four times higher and costs 10 to 20 times less than other paid acquisition.
Dris sold distribution outcomes before Instinct had a product. After leaving Cluely, Dris took sales calls with no product and promised companies views, users and revenue. He signed contracts worth about $1.2M annualized in the first week.
He works only with companies that are already winners, summed up as "We work with winners and make them even bigger winners." The pitch landed because every company needs distribution as AI floods the internet with noise.
Dris Elamri's tweet announcing he left Cluely and hit $1.2M ARR seven days into stealth. Use UGC for conversion and cinematic launch videos for top-of-funnel buzz. For companies Instinct has worked with, UGC converts four times higher and is 10 to 20 times cheaper on average than any other paid user acquisition source.
Content tends to be either extremely high converting or extremely viral, with little middle ground. Launch videos on Twitter reach investors and employees at the top of the funnel, but UGC is the method for sustainable, converting growth at scale. Quote: "UGC is the method."
Roy Lee's tweet launching Cluely, "cheat on everything," with its cinematic demo video showing the AI overlay listening.
More in Marketing & growth tools
Marketing & growth toolsApp Masters
An app marketing and growth consultancy run by Steve P. Young, which also hosts a podcast.
115 sources · 465 tipsApple Search Ads
Apple's ad platform for promoting apps in the App Store.
44 sources · 132 tips
Marketing & growth toolsMeta
The parent company of Facebook, Instagram, WhatsApp and Threads, run by Mark Zuckerberg.
42 sources · 106 tips
Marketing & growth toolsSensor Tower
An app intelligence and ASO platform with keyword rankings, competitor research and download estimates.
42 sources · 90 tips
Marketing & growth toolsMobile Action
An app store optimization and mobile marketing intelligence platform.
28 sources · 81 tips
Marketing & growth toolsHubSpot
A CRM and marketing software platform built for small and medium businesses.
14 sources · 41 tips
Marketing & growth toolsAdMob
Google's mobile ad monetization platform with mediation, open bidding and unified payments for app developers.
10 sources · 47 tips
Marketing & growth toolsAppsFlyer
A mobile attribution and marketing analytics platform for app marketers.
17 sources · 30 tips