Instantly
A cold email tool with inbox warm-up.
- 1Post harmless commentsNo call to action, no mentions
- 2Look like a normal accountAlgorithm sees ordinary engagement
- 3Then pitchComments with calls to action follow
- 4Spread across many accounts12 to 24 per phone, 60 comments each
From Superwall's Nick and Ivan, podcast
What was said about Instantly
Warm accounts with harmless activity before pitching, as Instantly does for inboxes. Superwall's Nick and Ivan use Instantly's inbox warm-up as the model for Instagram: some comments carry no call to action and no mentions, just normal engagement with a video or a story about friends. This shows the algorithm a normal account, the same idea as email warm-up.
They spread volume over many accounts instead of pushing a few hard. On Instagram they run 12 to 24 accounts per day per phone, each posting up to 60 comments. Quote: "some of our comments are so harmless like they have no call to actions at all".
The App Marketing Strategy No One Talks About
Used as the analogy for warming up Instagram accounts with harmless comments before pushing any pitch, the way inboxes are warmed before large sends.
Warm accounts with harmless activity before pitching, as Instantly does for inboxes. Superwall's Nick and Ivan use Instantly's inbox warm-up as the model for Instagram: some comments carry no call to action and no mentions, just normal engagement with a video or a story about friends. This shows the algorithm a normal account, the same idea as email warm-up.
They spread volume over many accounts instead of pushing a few hard. On Instagram they run 12 to 24 accounts per day per phone, each posting up to 60 comments. Quote: "some of our comments are so harmless like they have no call to actions at all".
More in Marketing & growth tools
Marketing & growth toolsApp Masters
An app marketing and growth consultancy run by Steve P. Young, which also hosts a podcast.
115 sources · 465 tipsApple Search Ads
Apple's ad platform for promoting apps in the App Store.
44 sources · 132 tips
Marketing & growth toolsMeta
The parent company of Facebook, Instagram, WhatsApp and Threads, run by Mark Zuckerberg.
42 sources · 106 tips
Marketing & growth toolsSensor Tower
An app intelligence and ASO platform with keyword rankings, competitor research and download estimates.
42 sources · 90 tips
Marketing & growth toolsMobile Action
An app store optimization and mobile marketing intelligence platform.
28 sources · 81 tips
Marketing & growth toolsHubSpot
A CRM and marketing software platform built for small and medium businesses.
14 sources · 41 tips
Marketing & growth toolsAdMob
Google's mobile ad monetization platform with mediation, open bidding and unified payments for app developers.
10 sources · 47 tips
Marketing & growth toolsAppsFlyer
A mobile attribution and marketing analytics platform for app marketers.
17 sources · 30 tips