App Masters · Sep 7AdMob Mediation
A key partner in the US with less demand in India. Its dashboard often disagreed with the mediation platform, a mismatch open bidding removes.
Tips
Company · Marketing & growth tools
InMobi
A mobile advertising network with demand across regions.
What was said about InMobi
Experimentation and analytics2
- Build a baseline by format, device and geography before mediating▶ 2:26Example: AppLovin, ironSource or InMobi can be key partners in the United States but have far less demand in India.App Masters · AdMob Mediation
- Use open bidding to remove reporting mismatches between networks and mediation▶ 12:43App Masters · AdMob Mediation
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