App Masters · Nov 14The Greatest Content Marketing Hack
Posting a HARO query brings target-market contributors, podcast guests and clients for free. Steve used it to fill his 2013 podcast, publish twice a week, and get quoted in Entrepreneur, Inc and Forbes. Listing your own site as the outlet requires an Alexa rank under 1 million.
Tips
- Post a HARO query asking your target market for content▶ 10:37Steve says it let him build a multiple six-figure business without having to look for clients.
- Use HARO queries to fill your podcast with guests▶ 1:13It let him publish twice a week from the early days of the podcast, when he was not a name in the space.
- Write roundup articles from contributed answers instead of from scratch▶ 4:09His article 'Seven little-known app marketing strategies that drive downloads' was written almost entirely from contributions, and he says about 80 percent of the Entrepreneur article was already done from past podcast guests.
- Pitch contributors on the exposure and backlinks they get▶ 5:05Steve calls it a win for every party involved: contributor, writer and publication.
- Include your reach numbers and interview format in the query▶ 8:58
- Meet HARO's media outlet rule: your site needs an Alexa rank under 1 million▶ 6:55This workaround got his first podcast queries through.
- Respond to HARO as a source to get quoted by major publications▶ 5:55He reports mentions in Entrepreneur, Inc and Forbes from this strategy.
