Lenny's Podcast · Dec 15Founder-led sales | Pete Kazanjy (Founding Sales, Atrium)
An Atrium seller ran three or four opportunities at Grin before landing it. Grin now has about 100 SDRs and 80 AEs managed on Atrium.
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Company · Marketing & growth tools
Grin
Influencer management software used by large sales teams.
What was said about Grin
Founder lessons1
Organic, content and creators1
Lenny's Podcast · Dec 15Lenny's Podcast · Sep 15When to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)
MasterClass onboarded it, though about half a dozen all-in-one rivals looked similar. Outreach stays manual even after pulling a list of 50 ideal influencers, and Adam could not recall why it won.
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