Lenny's Podcast · Sep 14The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)
Ethan Smith's firm ran a study with Surfer's AI detector finding only 10 to 12% of content in Google results and ChatGPT citations is AI generated. Its blog argues that 5% of landing pages drive almost all the impact.
Tips
- Do not publish fully automated AI content with no human in the loop▶ 54:50A study with Surfer's AI detector (about 8% false positives) found only 10 to 12% of content in Google and ChatGPT results was AI generated, and no correlation with ranking.
- Write content with information gain, original research and real expertise▶ 26:45One in 20 landing pages drives about 85% of traffic, so concentrate effort on the few pages that matter.
