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Google Ad Manager

Google's ad management platform with pricing controls and bid data for publishers.

admanager.google.com App Store2 sources4 tips

What was said about Google Ad Manager

Monetization models3

Use target eCPM in Google Ad Manager to let Google find the price▶ 5:38Example: tell Google you need one dollar on an inventory and it works out how to reach it.App Masters · AdMob Mediation
Enable multi-call so each partner is asked several times per placement▶ 7:10App Masters · AdMob Mediation
Add bid optimization and direct deals through an ad exchange▶ 7:58App Masters · How to Increase AdMob eCPM for Mature Apps (Part 3/3)

Experimentation and analytics1

Use Ad Manager bid distribution data to set the right price▶ 6:25App Masters · AdMob Mediation

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