App Masters · Jun 29Mobile Game Ad Monetization
Its FairBid multi-testing runs up to five variants, such as waterfall versus bidding, to check whether ARPDAU really rises. It also offers Offer Wall Edge, where players complete offers for in-game currency, and stresses transparent reporting and automated waterfall setup.
Tips
- Test bidding against the waterfall and judge it by ARPDAU▶ 5:17Fyber's multi-testing feature runs up to five variants comparing waterfall versus bidders to see the change in ARPDAU.
- A/B test banner refresh rates by country, such as 10 versus 11 seconds▶ 7:54Refresh rate was given as a key decision the data should drive, and was confirmed to apply mainly to banners.
- Test how many ad network instances you put in the waterfall▶ 9:30
- Demand transparency from your mediation layer and check for conflicts of interest▶ 6:44
- Automate waterfall setup and monitoring instead of managing it by hand▶ 6:02
- Keep testing new formats and networks and move quickly▶ 17:05
