Lenny's Podcast · Sep 29Customer-led growth | Georgiana Laudi (Forget The Funnel)
Founded in 2017 by Georgiana Laudi and Claire Suellentrop. Their framework researches best customers, maps value moments, sets KPIs and audits tactics, often doubling or tripling conversion at the broken step.
Tips
- Fix positioning and messaging to attract better-fit customers before touching onboarding▶ 10:46Website conversion rose 89% and trial-to-paid rose 40% without any change to the post-signup experience.
- Write a messaging guide from voice of customer and rank value themes by response counts▶ 51:15
- Run a survey for two to three weeks to avoid analysis paralysis▶ 58:15Gia has examples of companies running surveys in two or three weeks and getting something solid.
- Re-research your customers even if you are the founder▶ 59:10Gia has never seen a founder who did not learn something new from this research and use it to improve the product experience.
