App Masters · Oct 12YouTube Influencer Marketing for App Promotion
Co-founder Christy says YouTube conversion is now really good compared with stories and Snapchat swipe-ups. The agency watches trends, pitches creators already riding them, and leaves integration placement to the creator.
Tips
- Buy a one to three minute demo integration in the middle of a YouTube video▶ 2:34YouTube integrations are described as the most common way brands work with YouTube influencers.
- Choose YouTube over Instagram stories when the app needs a demo▶ 1:11Christy says conversion on YouTube is now really good, while stories and Snapchat swipe-ups used to be the strong install drivers.
- Let the creator place the integration anywhere except the very end▶ 3:12
- Ask what video the creator plans, so your app is not random▶ 4:07
- Pitch creators making trending formats like 'I tried this for 30 days'▶ 4:53A vegan 30-day video with a mid-roll plant-based product mention read as content, not as an ad.
