DoubleClick

Acquired · Aug 26

Google Part II: Alphabet

Google paid $3.1B in cash, winning with a hell or high water clause after Microsoft nearly signed. The deal mainly kept the leader from Microsoft, and the Google network earns about $30B against $200B from search.

Tips

• Google paid $3.1 billion in cash for DoubleClick mainly to keep it from Microsoft▶ 1:45:08Microsoft bought aQuantive for $6 billion the next month, while the entire Google network business made about $30 billion in 2024 against $200 billion from search.