App Masters · Nov 13Native App Preloads with Digital Turbine
Its Ignite platform sits in the phone's firmware and installs apps without the store. Single tap lifts click to install from about 2% to 10 to 15%, and approved small developers can get preloaded.
Tips
- Use Single Tap to install straight from ad clicks▶ 2:29App store friction can reduce installs by up to 75 percent, according to the research cited in the interview.
- Benchmark click-to-install against 1.5 to 2 percent as the normal ceiling▶ 3:48Single Tap campaigns saw 10 to 15 percent open rates versus 1.5 to 2 percent at best without it.
- Pair Single Tap with video and playable ads for the biggest lift▶ 10:19Video and playable ads can see well north of ten times the conversion rate, versus two to three times for traditional banners.
- Expect two to three times improvement on banner ads▶ 9:55Banner ads saw roughly two to three times improvement in click-to-install.
- Don't pick Single Tap campaigns by app category▶ 9:38
- Small studios can use Single Tap to compete with big spenders▶ 4:28The guest says the majority of ad spend is limited to about 200 or 250 app install buyers.
- Apply to preload your app on carrier and OEM devices▶ 8:03Digital Turbine powers the preloading platform for carriers like Verizon and AT&T and for Samsung.
- Have quality content ready before applying for preloads▶ 7:27
- Track preloads with your MMP's custom preload solution▶ 8:47Adjust and other MMPs have created services specifically for preload attribution.
