Defunct Sibling
A social media influencer who promoted Sway.
- Influencer posted promos on his page
- About $30 to 40K a month
- Same promos repurposed as ads
- Controversial, comment-heavy videos did well
- $2M ARR once ads started
Ads lifted Sway to $2M ARR
From Sway growth notes
What was said about Defunct Sibling
Turning an influencer's promo videos into ads beat his organic posts. Sway had the influencer make videos that ran as ads on his own page, and also repurposed his organic promos as ads, which worked better. Sway went from about $30 to 40K a month organic to $2M ARR once ads started.
Somewhat controversial videos that drew many comments performed well as ads. Relying on one influencer limited creative variety when scaling: "we ran into like issues of not having enough creative". The takeaway is to line up many creators.
TikTok ad by influencer Defundsimping showing the Sway app rating a dating photo 7.0/10.
I speedran a new app from 0 to $2m/year in 6 months (here's how)
His videos were run as ads on his own page and worked better than his organic posts. Somewhat controversial ads drew many comments and performed well, though relying on him limited creative variety.
Turning an influencer's promo videos into ads beat his organic posts. Sway had the influencer make videos that ran as ads on his own page, and also repurposed his organic promos as ads, which worked better. Sway went from about $30 to 40K a month organic to $2M ARR once ads started.
Somewhat controversial videos that drew many comments performed well as ads. Relying on one influencer limited creative variety when scaling: "we ran into like issues of not having enough creative". The takeaway is to line up many creators.
TikTok ad by influencer Defundsimping showing the Sway app rating a dating photo 7.0/10.
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