Daydream

Super Unlimited used Daydream's programmatic content to build a web presence before Windows. Ahead of the Windows launch, the maker of the VPN app ran programmatic content through Daydream as a partner. Traffic arrived, but SEO conversion stayed weak and web is not among the top five channels.

AI overviews are taking search real estate, which Tanuj Chatterjee cites as a reason to expect SEO to stay slow and secondary for a mobile-first app. Quote: "I don't think we will spend time on SEO, but we won't over index on SEO."

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Mobile-first apps can drive desktop adoption through in-app product marketing instead of SEO. Super Unlimited leans on product marketing inside its large mobile user base to move people to desktop, rather than relying on search traffic.

Programmatic content is treated as a way to establish a web presence, not as a main growth channel.

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