App Masters · May 13How User-Generated Content Ads Increase Installs by 30%
Its designers film user-generated ads on their own iPhones with no agency, studio or models. The founders learned tracking-first after running untracked app campaigns about ten years ago, and always set up an attribution tool before building campaigns.
Tips
- Film user-generated ads in-house on a smartphone instead of hiring an agency▶ 2:50The case study with a Volkswagen car sharing app in Berlin saw a CTR uplift of 25%, a CVR uplift of 282% (impression to install) and 30% more installs.
- Build each ad around the top features and USPs for your target audience▶ 4:28
- Make a separate version of each ad for every platform▶ 7:53
- Turn frequent user questions into FAQ videos as ads▶ 5:18
- Start with the obvious user acquisition audience, then branch into sub-audiences▶ 6:11
- Set up attribution tracking before running any paid campaigns▶ 8:54
- Without an attribution tool, stick to Apple Search Ads and Google App Campaigns▶ 11:16
- Exhaust the primary channels before adding a new advertising channel▶ 12:56
- Never reuse creatives from other channels on TikTok▶ 15:08
- Use TikTok daily for two weeks before advertising on it▶ 15:50
