Consumer Club

Giving learnings first earned a founder his TikTok distribution through the club. Anup, founder of Flame, joined saying his app was highly retentive and he needed distribution. He shared his retention learnings first, which brought DMs from strong organic TikTok operators and gave him his zero-to-one in TikTok distribution.

He made a small request instead of asking for a long call. Everyone has something to give, such as fitness advice from a former gym owner. Quote: "When you want something please give something as well."

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Members cap outsourced app builds by pricing each part separately. A multi-time founder from the club hires on Upwork, splits each app into 3 to 5 parts and prices each one (for example $500, $1,000, $200). He sets a hard cap of about $2,000 per iOS app.

ChatGPT helps estimate feature complexity, which gives a cost benchmark and guards against devs who say a job is taking longer. The core feature is often the cheapest part, while onboarding is the most labor intensive. He reportedly never pays more than about $2,000 per iOS app.

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The club widened from app builders to adjacent marketers to raise its ceiling. Its audience grew from app builders to ecom and info marketers who excel at marketing, used as an example of moving into adjacent audiences. A year ago only a handful of companies fit it, and the market is now much bigger.

The general advice is that a tiny niche comfortably reaches about $10,000 a month but has a low ceiling. Master it, then add adjacent audiences (ballet to the whole dance community) with new capabilities, formats and personas, and grow the market itself by reaching people who never cared before. Quote: "take a call it a a 10K a month app into an 100K or a million dollar a month app is by really just figuring out how to just push and grow that market."

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