Lenny's Podcast · Aug 13The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)
Named as a standalone reverse ETL option for teams that activate warehouse data themselves.
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Company · Marketing & growth tools
Census
A reverse ETL tool that syncs warehouse data to business tools.
What was said about Census
Product strategy and PMF1
Teams and execution1
Experimentation and analytics1
Lenny's Podcast · Aug 13Lenny's Podcast · Jan 26An inside look at Mixpanel’s product journey | Vijay Iyengar
Mixpanel uses it to push BigQuery data into Slack and Notion with no code, so feedback items show account, ARR and CSM. Census and Hightouch are reinventing the CDP on top of the warehouse.
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