App Masters · Aug 15Coaching Call About Outside the Box ASO Tips
Anna built it with 365 tips, but the name ranks poorly because nobody wants to be a caveman. The coaching suggests renaming it toward Romeo, adding levels from caveman to Romeo, targeting men's magazine keywords, and testing a higher price. It had 280 downloads, two Google Play reviews and none on Apple.
Tips
- Name the app after who users want to become▶ 2:04Searching for Caveman, the app did not rank high, and Steve noted nobody wants to be called a caveman.
- Target adjacent keywords like men's magazines, not only relationship terms▶ 5:27Steve pulled this kind of data in Sensor Tower, which allows unlimited keywords across separate searches.
- Optimize for what your audience searches, so they stumble on your app▶ 18:25
- Add levels and gamification to keep competitive users coming back▶ 9:37
- Raise a paid app's price to make Apple Search Ads viable▶ 15:30
- Show rewarded video instead of banners in a paid app▶ 20:28
- Get friends to leave reviews before running a free promotion▶ 21:32Her free campaign went without a response from the promotion site she emailed, and she had no Apple reviews.
- Borrow icon and graphic ideas from top Amazon books in your niche▶ 6:37
- Rebuild a simple slideshow app from sample code in a cross-platform tool▶ 24:17Anna paid about $570 up front for GoodBarber and was limited to a title screen plus a tap to see tip. Steve estimated a developer rebuild at no more than about a thousand dollars.
