Branch

App Masters · Sep 30

The Beginner's Guide to Meta Ads for Web2App Campaigns (Part 1/2)

Named as an option for the deferred deep link that passes the web user ID from the funnel into the app.

Tips

• Send purchase events from the web funnel, never from the mobile app▶ 7:27Many web2wave clients start out wanting to send purchase events from the app, because they have not understood how the flow works.

App Masters · Apr 30

(Part 2/3 - 6 Figure App Exit) Little Known App Growth Strategies for Indie Developers

Each partner e-commerce store gets its own Branch-tracked link pointing to a custom product page, so you can see which stores perform.

Tips

• Swap promotion with niche e-commerce stores in their order confirmation emails▶ 7:56Order confirmation emails get about a 65% open rate.

Lenny's Podcast · Aug 13

The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)

Hay was the fourth employee at the unicorn and drew a 2014 whiteboard stack design there. Independent attribution vendors like Branch offset the ad networks' conflict of interest.

App Masters · Feb 3

Influencer Marketing for Mobile App Downloads as an Indie Dev

Used to give each influencer a custom deep link on a custom domain, so new accounts get tagged with their source and paid upgrades trace back to the influencer. The same links power per-user share links that track second and third generation referrals.

Tips

• Give each influencer a custom deep link and tag installs to them▶ 6:13This let him measure return on investment from a paid blog post.
• Give every user their own share link to track referral generations▶ 8:08Referral tracking goes multiple generations deep through the custom backend.