Aproda

App Masters · Jun 15

How to Increase AdMob eCPM for Mature Apps (Part 3/3)

Its team, represented by Sid and Steve P. Young, lays out how mature apps raise eCPM by making more networks compete for each ad request. It recommends segmenting by format, device and geography, and says small gains per segment add up at scale.

Tips

• Talk to ad partners about your audience to learn what they can pay▶ 5:00
• Increase competition for every ad request to raise eCPM▶ 2:05
• Assign a dedicated team to analyze ad data at mature scale▶ 3:19