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AppStack

A mobile app attribution and marketing tool company.

appstack.tech1 source1 tips
At a glanceAppStack showed different paywalls depending on where users came from
  1. 1Ask where they heardOnboarding screen, backup to attribution
  2. 2Read the sourceInstagram, Facebook, App Store search, word of mouth
  3. 3Paid: hard paywallInstagram and Facebook users lose the X
  4. 4Organic: soft paywallKeeps the X; limits one-star reviews

From Lucas of AppStack, Superwall integration

What was said about AppStack

  • AppStack routed paywall type by traffic source using a "where did you hear about us" screen. Lucas of AppStack shared a Superwall integration that showed a hard paywall to paid traffic and a soft paywall to organic users. It performed a lot better for one app.

    Onboarding asks "where did you hear about us" as a backup to attribution. App Store search and word of mouth users get a soft paywall with an X, which limits one-star reviews. Instagram and Facebook users get the X removed: "if they came in from Instagram and Facebook, why don't we just remove it?"

    ReciMe onboarding screens asking age and "Where did you hear about us?" to route users to different paywalls.
    ReciMe onboarding screens asking age and "Where did you hear about us?" to route users to different paywalls.
    Superwall▶ 39:30

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