AppScreens

Upload test screenshots through AppScreens so their order stays correct. Manual uploads in App Store Connect often scramble screenshot order and can cause upload errors. AppScreens pushes the set as a product page optimization treatment in the right order, so you can verify it and start the test faster.

The problem gets worse with several localizations that you keep updating and testing. In the demo, the uploaded screenshots appeared in the correct order in product page optimization. For the test, pick one treatment if you have one variant, and select only the device sizes you uploaded (such as 6.5 inch), deselecting 6.9 inch and iPad if absent. One case study behind the 61% lift came from AppScreens and Split Metrics. Quote: "App Store Connect will randomly put different orders, and then you have to fix it"

App Masters▶ 13:54

Upload test screenshots through AppScreens so their order stays correct. Manual uploads in App Store Connect often scramble screenshot order and can cause upload errors. AppScreens pushes the set as a product page optimization treatment in the right order, so you can verify it and start the test faster.

The problem gets worse with several localizations that you keep updating and testing. In the demo, the uploaded screenshots appeared in the correct order in product page optimization. For the test, pick one treatment if you have one variant, and select only the device sizes you uploaded (such as 6.5 inch), deselecting 6.9 inch and iPad if absent. One case study behind the 61% lift came from AppScreens and Split Metrics. Quote: "App Store Connect will randomly put different orders, and then you have to fix it"

App Masters▶ 14:49

Generate screenshot captions by search intent so users know they're in the right place. AppScreens can auto-generate captions by goal: search intent, outcome, ASO expert, direct or friendly. Steve P. Young prefers search intent, then edits the text.

He switches to outcome-style copy for some lines, such as 'Send files faster', which beat the more boring 'Export and share'. Quote: "I like search intent because I want users to know they're in the right spot"

App Masters▶ 8:15

Localize captions per regional variant, not just per language. AppScreens translates captions into each locale, and the translations need review because wording differs between regions. 'Easy as candy' becomes lollies in Australia and sweets in Britain.

You can override the automatic translations or bulk import your own localization files. Quote: "App Screens understands even the nuances of the English language"

App Masters▶ 13:08