Apple's App Store advertising platform, formerly Apple Search Ads.
Apple Ads scaled one client to about $85,000 in May 2026 at positive ROAS using two campaigns, Max Conversion and SCAG, while top search results take about 90% of clicks. Set target cost per install near break-even ($3 worked, $3.50 drifted negative) and budget about 30x that. Start here under $10,000 MRR and feed converting keywords back into ASO.
App Masters · Copy Our $85,000/Month Apple Ads StrategyApp Masters · Copy Our $85,000/Month Apple Ads StrategyApp Masters · Copy Our $85,000/Month Apple Ads StrategyApp Masters · Copy Our $85,000/Month Apple Ads StrategyApp Masters · Copy Our $85,000/Month Apple Ads StrategyApp Masters · Copy Our $85,000/Month Apple Ads StrategyApp Masters · Copy Our $85,000/Month Apple Ads StrategyApp Masters · Copy Our $85,000/Month Apple Ads StrategyApp Masters · Copy Our $85,000/Month Apple Ads StrategyApp Masters · Copy Our $85,000/Month Apple Ads StrategyApp Masters · Copy Our $85,000/Month Apple Ads StrategyApp Masters · App Store Optimization: The Proven ASO Framework for 2026App Masters · App Store Optimization for Apps Ready to Scale (Part 3/4)App Masters · Are You Ignoring These RevenueCat Features? (Stop Losing Money)App Masters · Copy Our $85,000/Month Apple Ads StrategyApp Masters · App Store Optimization: The Proven ASO Framework for 2026App Masters · App Store Optimization for Apps Ready to Scale (Part 3/4)App Masters · Are You Ignoring These RevenueCat Features? (Stop Losing Money)App Masters · Copy Our $85,000/Month Apple Ads StrategyApp Masters · Aug 11RevenueCat can act as the attribution source, showing each campaign's results under acquisition. It isn't connecting properly for Steve, though other clients have it working. He is also starting ASA campaigns in Kenya.
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App Masters · Jun 24Ranked number one on iOS for gaming, non-gaming and North America in AppsFlyer's 2025 Performance Index. Two campaigns, Max Conversion and SCAG, scaled one client to about $85,000 in May 2026 at positive ROAS, and ads now show in the top search results, which get about 90% of clicks.
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App Masters · Feb 17The cheaper first paid step for apps under $10,000 in monthly recurring revenue, since it only needs a keyword list. Competitor brand terms belong here rather than in ASO.
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App Masters · Sep 15Keywords that convert well from tap to download can move into the subtitle. For a client whose relevant terms got no impressions on exact match, it was still used to surface new keywords for the semantic core.
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