App Masters · Jul 17 Counterintuitive App Growth Strategies That Actually Work | Steve P. Young at MAU 2025
Its win-back offers take about five minutes to set up and bring in some sales, especially for apps with large UA campaigns and a brand.
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Company · Developer tools
App Store Connect
Apple's portal for managing apps, subscriptions and offers on the App Store.
What was said about App Store Connect
App Store and ASO4
- Add every icon variant to the same Xcode assets file▶ 6:20Without the icons in the assets file, only the iPhone and iPad tabs showed up in the test setup, with no app icon tab.App Masters · How to A/B Test App Icons on iOS
- Tick 'include all icon assets' in your target settings▶ 3:59App Masters · How to A/B Test App Icons on iOS
- Use single size app icon in Xcode to simplify assets▶ 3:24App Masters · How to A/B Test App Icons on iOS
- Filter app units by App Store Search to measure your ASO results▶ 4:29App Masters · Attribution for Mobile App Tracking for iOS and Google Play
Experimentation and analytics4
- Check App Store Connect's Sources report to see where iOS downloads originate▶ 1:51On a client's free promotional campaign of close to 6,000 downloads, about 85% (around 3,000) showed as App Store Browse, about 418 as App Referrer and 51 as Web Referrer.App Masters · Attribution for Mobile App Tracking for iOS and Google Play
- Generate campaign links in App Store Connect to track your own promotions▶ 3:58App Masters · Attribution for Mobile App Tracking for iOS and Google Play
- Expect Apple's source attribution to undercount referral traffic▶ 3:13Most campaign downloads showed up as App Store Browse rather than the referring app.App Masters · Attribution for Mobile App Tracking for iOS and Google Play
- Break downloads down by territory and distrust spikes from China▶ 8:43App Masters · Attribution for Mobile App Tracking for iOS and Google Play
Retention and engagement1
Product strategy and PMF1
App Masters · Jul 1App Masters · Apr 8How to A/B Test App Icons on iOS
Every alternate icon must be added to Assets.xcassets and the target's include all icon assets box ticked. The single size option means each icon needs only one image.
Tips
App Masters · Mar 10Avoid These App Launch Mistakes (Part 4) - App Startup Series
Lets you send a build to up to 100 devices, keeping bad reviews and crashes out of the real launch. Each tester's device identifier is needed to enrol them.
Tips
App Masters · May 4Attribution for Mobile App Tracking for iOS and Google Play
Its Sources report split a free promo campaign of close to 6,000 downloads into App Store Browse (about 85%), App Referrer (about 418) and Web Referrer (51). It undercounts referrals and lumps organic search with search ads, so treat it as directional.
Tips
- Check App Store Connect's Sources report to see where iOS downloads originate▶ 1:51On a client's free promotional campaign of close to 6,000 downloads, about 85% (around 3,000) showed as App Store Browse, about 418 as App Referrer and 51 as Web Referrer.
- Filter app units by App Store Search to measure your ASO results▶ 4:29
- Generate campaign links in App Store Connect to track your own promotions▶ 3:58
- Expect Apple's source attribution to undercount referral traffic▶ 3:13Most campaign downloads showed up as App Store Browse rather than the referring app.
- Break downloads down by territory and distrust spikes from China▶ 8:43
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