Lenny's Podcast · Dec 1The ultimate guide to SEO | Ethan Smith (Graphite)
It is Ethan's favorite keyword tool at about $100 to $200 a month. It is used to pull competitor pages and keywords and to check referring domains.
Tips
- Check that you have the authority to compete before investing in SEO▶ 11:00
- Prioritize topics by volume, topical authority and conversion intent▶ 37:02
- Generate SEO hypotheses from other sites, then test to validate▶ 51:00Ethan found internal link counts correlated with traffic at a shopping site, tested adding links, and got a 300% lift.
