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Weave

A node-based workflow tool for generating creative iterations, recently acquired by Figma.

weave.figma.com1 source1 tips
At a glanceWinning ads came from hundreds of automated iterations
  1. 1Find a proven formatOnce a format works
  2. 2Define scene promptsPrompt structure for each scene
  3. 3Feed in variablesInside a node tool like Weave
  4. 4Hit playGenerate many iterations at once
  5. 5Scale winners400 to 500 iterations on winning ads

From Weave page, creative iteration note

What was said about Weave

  • Turn a proven ad format into a node workflow template. Once a format works, define the prompt structure for each scene and feed in variables inside a node-based tool like Weave or Flora. Then generate many iterations at once instead of building video by video.

    Winning ads had 400 to 500 iterations made, and winning concepts need hundreds of iterations to stay alive and scale into new placements. In the source's words: "once the concept is established you kind of automate it to some extent so that you can just hit play and get a ton of iterations".

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