App Masters · May 13How User-Generated Content Ads Increase Installs by 30%
In the Customlytics case study, phone-filmed clips showed trips to the forest and bulky shopping loads, plus an FAQ video answering common user questions. The ads ran on TikTok and gave a 25% CTR uplift, a 282% impression-to-install CVR uplift and 30% more installs.
Tips
- Film user-generated ads in-house on a smartphone instead of hiring an agency▶ 2:50The case study with a Volkswagen car sharing app in Berlin saw a CTR uplift of 25%, a CVR uplift of 282% (impression to install) and 30% more installs.
- Build each ad around the top features and USPs for your target audience▶ 4:28
- Turn frequent user questions into FAQ videos as ads▶ 5:18
- Start with the obvious user acquisition audience, then branch into sub-audiences▶ 6:11
