App Masters · Oct 5How to Market a Paid Niche App & 10X Revenues
It went free for one day, got press on AppAdvice and BGR and drew about 30,000 downloads. After returning to paid, it earned an extra $1,000 the next day.
Tips
- Run a paid-to-free campaign to drive downloads and press▶ 8:40The campaign drove about 30,000 downloads, and the day after returning to paid it brought an additional $1,000 in revenue.
- Set realistic expectations for a niche paid-to-free campaign▶ 10:00Steve estimates 1,000 to 2,000 downloads and a few hundred dollars for this niche app.
