TIPSTOP
An app with a premium plan offered through a paywall and free trial flow.
TIPSTOP tested a paywall variant with a "Free during the month" message and a "Save 60%" badge against a design with the same key features, and direct conversion rose 190%. Both changes shipped together, so the test can't show which one drove the lift. Lesson: with features held constant, offer messaging can move conversion sharply, so test it, and split the elements next time.
- Same key features highlighted
- No free message
- No discount badge
- Same key features highlighted
- 'Free during the month' message
- 'Save 60%' badge
Direct conversion rose 190%
From abtest.design
What was said about TIPSTOP
A free trial message plus a discount badge lifted paywall conversion by 190%. TIPSTOP's Variant B showed a 'Free during the month' message and a 'Save 60%' badge, and direct conversion rose 190% over a design with the same key features.
Both variants highlighted identical features, so the difference came from how the offer was communicated, not what was promised. The message and badge changed together, so the test can't say which one drove the lift. It needed no new product work, only a change to paywall messaging.
Version A and version B as TIPSTOP tested them.
Clear free trial message + discount badge: TIPSTOP's A/B test
Its paywall variant with a "Free during the month" message and a "Save 60%" badge lifted direct conversion by 190% over a design with the same key features. The message and badge changed together, so the test can't say which drove the lift.
A free trial message plus a discount badge lifted paywall conversion by 190%. TIPSTOP's Variant B showed a 'Free during the month' message and a 'Save 60%' badge, and direct conversion rose 190% over a design with the same key features.
Both variants highlighted identical features, so the difference came from how the offer was communicated, not what was promised. The message and badge changed together, so the test can't say which one drove the lift. It needed no new product work, only a change to paywall messaging.
Version A and version B as TIPSTOP tested them.
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