Clear free trial message + discount badge: TIPSTOP's A/B test

The bottom line

TIPSTOP's paywall variant with a "Free during the month" message and a "Save 60%" badge raised direct conversion by 190%. Making the free trial and the discount clear can sharply lift sign-ups for a premium plan.

Key takeaways

• Variant B beat the other design by a wide margin. It lifted direct conversion by 190%.
  • Both variants highlighted the same key features.
• The only change was a clearer free trial message and a discount badge. This points to the added messaging as the likely cause of the lift.
  • The message reads "Free during the month".
  • The badge reads "Save 60%".
• The messaging was likely meant to stress the value of the trial. Showing the free period and the saving gives users a reason to start.

The test

TIPSTOP tested two paywall designs to see which better persuaded users to start a free trial of the premium plan.

• Both variants showed the same key features.
  • The test was run in the app's paywall and free trial flow.
• Variant B added two elements to the design.
  • A "Free during the month" message.
  • A prominent "Save 60%" badge.
  • The aim was likely to stress the value of the trial and the saving.

The result

The variant with the trial message and discount badge produced a 190% jump in direct conversion.

• Direct conversion rose by 190%.
  • The gain came from adding clear trial and discount messaging to an otherwise identical feature layout.