Slopes
A ski and snowboard tracking app that records runs, speed and stats on the mountain.
Slopes, a ski and snowboard tracking app, replaced its secondary paywall screen with a one-touch payramp that starts a free trial, worded "Redeem your free 2 weeks." Trial starts rose 25%. The lesson: cut the steps between users and the trial, and frame the button as something they gain. The source did not isolate the copy's effect from the one-tap design.
- Secondary paywall screen
- Read and decide
- 2 week free trial offer
- No extra screen
- Starts trial in one tap
- "Redeem your free 2 weeks"
Trial starts rose 25%
From Slopes A/B test, payramp vs paywall
What was said about Slopes
Slopes lifted trial starts 25% with a one-touch payramp instead of a paywall. Slopes replaced a secondary paywall screen with a payramp that starts the free trial in a single tap, using the copy "Redeem your free 2 weeks". Trial starts rose 25%.
The test compared the payramp against the existing paywall flow with a 2 week free trial offer. Dropping the extra screen turned the entry point into a quick start rather than a wall users must read and decide on. The "redeem" wording frames the trial as something users receive, not give, which likely lowers resistance, though the copy was part of the combined design and not tested on its own.
Version A and version B as Slopes tested them.
Payramp, not Paywall: Slopes's A/B test
Replaced a secondary paywall screen with a one-touch payramp that starts a free trial, using the copy "Redeem your free 2 weeks". Trial starts rose 25%.
Slopes lifted trial starts 25% with a one-touch payramp instead of a paywall. Slopes replaced a secondary paywall screen with a payramp that starts the free trial in a single tap, using the copy "Redeem your free 2 weeks". Trial starts rose 25%.
The test compared the payramp against the existing paywall flow with a 2 week free trial offer. Dropping the extra screen turned the entry point into a quick start rather than a wall users must read and decide on. The "redeem" wording frames the trial as something users receive, not give, which likely lowers resistance, though the copy was part of the combined design and not tested on its own.
Version A and version B as Slopes tested them.
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