A professional networking platform for jobs, hiring and career content.
LinkedIn turned a promotional feed into a daily knowledge exchange after proving it on a randomized 2 million member cohort, and about 47% of its recruiters now search by skills. Internal maintenance and QA agents handle close to 50% of failed builds. Lesson: test turnarounds on a small cohort and anchor decisions to one North Star.
What was said about LinkedIn
LinkedIn is an incumbent that Apt's job marketplace aims to replace. Job seekers race to apply the moment a job posts and compete with 5,000 to 7,000 other applicants. Apt's marketplace aims to replace LinkedIn and Indeed.
LinkedIn appears here as the incumbent in an episode about Apt's AI career mentor and its freemium model, not as the subject of its own story.
Why AI is disrupting traditional product management | Tomer Cohen (LinkedIn CPO)
Replaced its APM program with an associate full-stack builder track and rebuilt its platform, custom agents and culture so one builder takes an idea to launch. Built trust, growth, research, analyst, maintenance and QA agents, with maintenance and QA agents close to handling 50% of failed builds.
LinkedIn is an incumbent that Apt's job marketplace aims to replace. Job seekers race to apply the moment a job posts and compete with 5,000 to 7,000 other applicants. Apt's marketplace aims to replace LinkedIn and Indeed.
LinkedIn appears here as the incumbent in an episode about Apt's AI career mentor and its freemium model, not as the subject of its own story.
How LinkedIn became interesting: The inside story | Tomer Cohen (CPO at LinkedIn)
Cohen turned its promotional feed into a knowledge exchange, proving it first on a randomized 2 million member cohort. It sees seven hires per minute and 140 hours of learning per minute, and went AI first with an AI Academy for every PM in 2020, then reset roadmaps for LLMs in fall 2022. After the Lynda purchase, LinkedIn sees 140 hours of learning per minute across the feed and Learning combined. Cited as another minus-one-to-one turnaround product, where entrenched flows, processes and metrics had to be changed from the inside. Cohen measures its impact by emotion, since job seekers said they felt supported. One user cried in a session because he had no one to share the struggle with and could not afford a coach.
LinkedIn’s product evolution and the art of building complex systems | Hari Srinivasan (LinkedIn)
Every decision is tested against one North Star, connecting people to economic opportunity, backed by RAPID and a five-day escalation rule. Skills-first hiring grew from member demand, and about 47% of recruiters now search by skills. Tech hiring is down about 50% year over year. Launched in 2015 to close the skills gap in LinkedIn's job marketplace, and sold mostly through enterprises. Studios in Europe and Santa Barbara came from the Lynda acquisition. Hari calls it one of the bigger creator systems in the world, and it also hosts the new open to internal work feature.
Building the AI Career Mentor With a Freemium Bet
Seekers race to apply the moment a job posts and compete with 5,000 to 7,000 others. Apt's marketplace aims to replace LinkedIn and Indeed.
Why ChatGPT will be the next big growth channel (and how to capitalize on it) | Brian Balfour
It boosted company page reach, then cut it, then boosted personal profiles and added thought leader ads before pulling back again. A recent algorithm change dropped organic distribution.
Solo founder, $80M exit, 6 months: The Base44 bootstrapped startup success story | Maor Shlomo
It was Base44's main growth channel, where honest posts with numbers and charts worked from a base of a few thousand connections. Today he has a few tens of thousands.
Superhuman's secret to success | Rahul Vohra (CEO and founder)
Its address book import had a lifetime viral factor of about 0.4, which counts as good. Its head of growth told Rahul that no app has sustained a viral factor above one, and Rahul took the Single Decisive Reason tool from Reid Hoffman there.
How Notion’s Community Helped it Win in AI
Hepworth joined right after its IPO, with about 2,000 employees, and learned marketing at scale and growing through existing customers. Cross-selling was a key lever, and its business model was stronger than most insiders realized.
Making and Leading Products People Love (Scott Belsky) | Lenny & Friends Summit 2024
It revives recommendation and referral in place of anonymous job boards, an example of products bringing back the past.
The ultimate guide to paid growth | Timothy Davis (Shopify)
Costs about three times more than Google or Meta, but suits high lifetime value B2B and enterprise deals. Test Google and Meta first.
The Simplest Facebook Ads Strategy for App Installs
For a B2B app aimed at salespeople on a limited budget, it is the first place to look, targeting by company, designation and years of experience.
Brian Balfour: 10 lessons on career, growth, and life
Used AI to lower friction for human-written user content instead of mass-producing AI content, despite having the domain authority to do so at scale.
Leveraging growth advisors, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta)
The example of an SEO loop: a viral loop of invites feeds an SEO loop, since each new profile is an indexed landing page.
Why product-led growth is the future | Elena Verna (Amplitude, Miro, Surveymonkey)
It built Sales Navigator and its recruiting products on top of its free user base, an example of free serving as a breeding ground for new products.
How to Market a Paid Niche App & 10X Revenues
LinkedIn ads were pricey and did not work well at a San Francisco startup. Steve was found through LinkedIn groups where he posted useful content.
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