Lenny's Podcast · Dec 1The ultimate guide to SEO | Ethan Smith (Graphite)
It costs about $150 and Ethan uses it daily to find error codes, redirect loops and pages lacking internal links. The unique inlinks count shows a power curve of pages with few links.
Tips
- Spread internal links so every page has at least 5 to 10▶ 1:20:16At a shopping site in 2007, adding internal links to products that had none gave about a 300% traffic increase; Graphite typically sees 25%+ lift and sometimes 100% from fixing link spread.
- Do not buy a technical audit as your SEO strategy▶ 7:53
