App Masters · Jul 22This Morning Routine App Makes Almost $1 Million a Year!
Ranks number one for "morning routine" and earns close to $1M a year per Sensor Tower, with top markets in the US, South Korea and Japan. It drops users into a prefilled routine after the paywall, unlocks analytics for 24 hours via an ad, then offers a 24-hour discount.
Tips
- Send new users straight into setting up their first routine▶ 6:13Routinery lets users hit play on a ready-made routine (wake up, meditate, organize your day) right after the paywall.
- Let non-payers watch an ad to unlock premium features temporarily▶ 8:00Routinery unlocks the features for 24 hours after one ad view.
- Show a 24-hour discount right after the ad-unlocked preview▶ 8:43Routinery shows the time-limited discount right after the user views the unlocked summary.
- Treat monetization as a driver of engagement in subscription apps▶ 9:05
- Test a short Cal AI style paywall in place of a multi-screen flow▶ 3:40One App Masters client used only the first Cal AI style screen as his paywall instead of three screens and saw an improvement.
- Ask for the app rating right after a user's win▶ 7:27One client saw a dramatic increase in Google Play ratings after moving the rating prompt to follow a win in the app.
- Add a share prompt that makes the user look good▶ 7:12
- Test where you ask for push notification permission▶ 4:24
- Localize for South Korea and Japan, not only the US▶ 1:27Routinery's most popular countries are the US, South Korea and Japan.
- Offer social sign-up and a skip option to collect emails▶ 1:58
- Ask "What's most difficult?" in onboarding to surface objections▶ 2:18
- Explain why reminders help when asking users to enable them▶ 2:40
- Use a long scrolling paywall with testimonials▶ 2:58
- Prefill a ready-made routine so users can hit play immediately▶ 6:45
- Unlock a few more keywords or run ads to grow beyond organic▶ 9:45Routinery ranks number one for "morning routine" and earned close to $1 million a year at its peak per Sensor Tower, which TP notes may be off.
