Rhyme
A travel app that used a viral video to grow.
- 1Pick a proven videoStart with a proven winner
- 2Sub, dub, lip syncTranslate it into the new language
- 3Match text and dialectOn-screen text fits the local language
- 4Post from local accountAccount based in the target country
- 5Gain about 20% viewsPer new country, around five work well
From Rhyme growth notes, 37.4M-view video
What was said about Rhyme
Rhyme localized a 37.4M-view video into German and found its best non-US market. The video was subbed, dubbed and lip-synced in German. Germany became the highest-converting audience outside North America, with higher purchase and repurchase rates, and no rival app was targeting German.
Little competition in the language and buyers who repurchase more were the reasons given for why Germany worked.
Relaunch proven videos in new languages from local accounts. Sub, dub and lip sync a winning video, match the on-screen text and dialect, and post it from an account in the target country. Each new country adds about 20% more views, so a campaign at a million views a month can add about 200k per country.
Spain is the easiest first lift, then Germany and Australia, with Italy and Brazil as secondary markets. Typically around five countries work well. Quote: "that alone adds about a 20% lift across any view campaign per new country we we set."
Rhyme's English travel-app Instagram reel with 743.6K likes, the original later relaunched in German.
The NEW App Content Strategy Dominating in 2026
A real 37.4M-view video was localized into German with subs, dubbing and lip-sync. Germany was its highest-converting audience outside North America, with higher purchase and repurchase rates and no rival app targeting German.
Rhyme localized a 37.4M-view video into German and found its best non-US market. The video was subbed, dubbed and lip-synced in German. Germany became the highest-converting audience outside North America, with higher purchase and repurchase rates, and no rival app was targeting German.
Little competition in the language and buyers who repurchase more were the reasons given for why Germany worked.
Relaunch proven videos in new languages from local accounts. Sub, dub and lip sync a winning video, match the on-screen text and dialect, and post it from an account in the target country. Each new country adds about 20% more views, so a campaign at a million views a month can add about 200k per country.
Spain is the easiest first lift, then Germany and Australia, with Italy and Brazil as secondary markets. Typically around five countries work well. Quote: "that alone adds about a 20% lift across any view campaign per new country we we set."
Rhyme's English travel-app Instagram reel with 743.6K likes, the original later relaunched in German.
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