App Masters · Keyword Prioritization for App Store Optimization (Part 2/4)
Lenny's Podcast · Apr 28Twitter’s ex-Head of Product on Elon, consumer products, culture, more | Kayvon Beykpour
Its beta grew to about 500 people before the March 2015 launch, with Kayvon onboarding each user by private broadcast demo. It died because surges in new markets (US, France, Turkey, Middle East) masked weak retention, live-only video was not durable, and Facebook copied it with far more force.
Tips
- Fix retention before riding top-line growth surges▶ 1:01:41Periscope was shut down after surges in new markets masked retention issues.
- Surround a live video feature with asynchronous ways to stay connected▶ 1:02:42Periscope was live-only and failed, while Instagram and TikTok succeeded with live layered onto asynchronous products.
- Integrate an acquisition into the core product instead of competing with it▶ 1:08:36Separate stacks for Vine, Periscope UGC live video and NFL Thursday night football delayed integration; Twitter now runs one stack for ESPN and individual users.
- Personally onboard early users by demoing live in the product▶ 58:18Kobe Bryant joined one such demo and tested the chat with a joke comment.
