App Masters · Mar 24App Monetization Tactics No One Is Talking About
Its onboarding sells outcomes and social proof (5 million riders, 50,000 five-star ratings), and the paywall is uncluttered with photos and a weekly plan labeled 'pay as you go'. Its reverse trial, created by founder John, lifted free-to-paid conversion from 0.4% to 4.5% versus about 2% average.
Tips
- Use a reverse trial to convert users who skip the paywall▶ 11:16John's Momingo app moved free-user conversion from 0.4% to 4.5%, versus an average of about 2% of free users converting.
- Build onboarding around benefits and social proof before the paywall▶ 8:34This onboarding is part of the flow that lifted Momingo's free-user conversion from 0.4% to 4.5%.
- Keep the paywall uncluttered and use photos▶ 8:56
- Label the weekly plan 'pay as you go'▶ 9:46Steve says it seems to be working a bit better for his team.
