Lomi

Lenny's Podcast · Sep 17

How to become a category pirate | Christopher Lochhead (Author of Play Bigger, Niche Down, more)

Its composter sells for about $400 into a market that started at zero, cutting composting from three to six months to three to six hours. It framed the product as a new way to solve food waste, and Jay-Z was an early investor.

Tips

• Frame a new product as a different way to solve a big problem▶ 45:50Lomi's smart home composter turns three to six months of composting into three to six hours, sells at an average of around 400 dollars, and started from a market of zero. Jay-Z was one of its first investors.