Liquidity
A newsletter publisher that migrated its list to beehiiv.
- 1Liquidity migrates to beehiiv100,000-subscriber newsletter moves over
- 2Footer badge appearsStays unless the publisher pays
- 3Every subscriber sees itThe next day, in their inbox
- 4Readers see look and referralsNew design and referral program
From Liquidity's migration to beehiiv
What was said about Liquidity
beehiiv's footer badge turns each large migration into free exposure. beehiiv adds its branding to the footer of emails and websites unless a user pays to remove it, a Hotmail-style product-led loop. When Liquidity moved its 100,000-subscriber newsletter to beehiiv, every subscriber saw the beehiiv footer the next day.
Subscribers also saw the new look and the referral program. The loop is strongest when large publishers migrate, because their whole audience sees the better-looking email along with the badge.
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Moved a 100,000-subscriber newsletter to beehiiv, and every subscriber saw the new look, referral program and beehiiv footer the next day.
beehiiv's footer badge turns each large migration into free exposure. beehiiv adds its branding to the footer of emails and websites unless a user pays to remove it, a Hotmail-style product-led loop. When Liquidity moved its 100,000-subscriber newsletter to beehiiv, every subscriber saw the beehiiv footer the next day.
Subscribers also saw the new look and the referral program. The loop is strongest when large publishers migrate, because their whole audience sees the better-looking email along with the badge.
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