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Company · Investors & studios

Latitud

An operating system and fund for early-stage Latin American startups, co-founded by Gina Gotthilf.

latitud.com1 source2 tips

What was said about Latitud

Brand and positioning1

Pitch reporters transformation stories, not your growth numbers▶ 47:31She credits this approach with PR results at Tumblr, Duolingo and Latitud.Lenny's Podcast · Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf

Product strategy and PMF1

Trust your instinct as a user when something confuses you▶ 43:48Her own wire errors showed the Latitud banking team where users would get confused too.Lenny's Podcast · Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf

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