Bending Spoons
An Italian company that acquires digital businesses and runs them on one shared platform of proprietary tools.
Bending Spoons treats operations as the strategy, spending about 99% of effort on talent and tools. It hired fewer than 300 of 800,000 applicants, runs 50+ shared in-house tools and reaches about $3 billion run-rate revenue. Evernote now runs on about 20 people versus 350, with product pace at least 3x faster. Lesson: build repeatable talent and tooling advantages, and acquisitions or growth follow.
What was said about Bending Spoons
Bending Spoons found UGC and other ad angles early. Yuliya Lennox says the company found user-generated-content style ads and other ad angles early, and that this helped it grow.
The mention comes from a Sub Club episode titled "Make Ugly Ads to Grow Your App", which centers on Solid Starts. It gives no figures on results or on how the ads were tested.
Inside Bending Spoons: Finding Talent, Leveraging AI & Driving Operational Excellence | Luca Ferrari
It wins by being the best operator, spending about 99% of effort on talent and tools. It hired fewer than 300 of 800,000 applicants, runs 50+ in-house tools, has about $3 billion in run-rate revenue and says it has not been outbid in at least five years.
Bending Spoons found UGC and other ad angles early. Yuliya Lennox says the company found user-generated-content style ads and other ad angles early, and that this helped it grow.
The mention comes from a Sub Club episode titled "Make Ugly Ads to Grow Your App", which centers on Solid Starts. It gives no figures on results or on how the ads were tested.
Make Ugly Ads to Grow Your App – Yuliya Lennox (Solid Starts)
It found UGC and other ad angles early, which Lennox says helped it grow.
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