How to Dominate for Decades | Doug Leone, Sequoia Capital
Leone ran it for 26 years and owns about 20% of Nvidia and 10% of Google. Its order of priority is founders first, clients second, partners third, with trust as the zeroth tenet, and about 70% of its capital comes from nonprofits and charities.
Tips
- Doug Leone filters every investment through three questions before he will back it▶ 22:15He says he has used these questions on each investment, and claims he has not lost a competitive deal in 30 years except on price.
- Doug Leone only wants investments that can return 100 times the money▶ 23:11Sequoia's biggest gains rose from 100 million to 500 million, a billion, five billion, ten billion, and now a SpaceX gain of $20 billion and more.
- Sequoia sold winners too early, and Leone says every venture investor does the same▶ 24:12Sequoia owned about 20% of Nvidia, 10% of Google and a quarter of Cisco, whose value Leone puts around half a trillion dollars at its height.
- Doug Leone helps founders turn a product into a business, not shape the technology▶ 25:50He says Sequoia is the best in the world at helping founders navigate these issues.
- Doug Leone says early hires must be up-and-comers because established stars will not join a startup▶ 28:00
- Doug Leone stepped down at 65 to make room for his successor, then returned▶ 16:57Don Valentine had stepped down at around 60 in 1993, and Leone followed the same logic.
- Doug Leone made trust the zeroth tenet of Sequoia and split it into two parts▶ 54:01
- Doug Leone builds trust with founders by helping when they are down, which takes about a year▶ 52:52He says trust usually takes about a year to build.
- Doug Leone says a signed term sheet must be honored even when a higher price appears▶ 56:48
- Doug Leone's hiring spec shrank to hypercompetitive people with a heart of gold▶ 47:17
- Doug Leone tells founders to architect their board the way they architect their product▶ 1:06:09He estimates only about 20 to 30% of venture investors know what they are doing, and others act as a shadow for their firm's wishes.
- Sequoia runs real conversations, takes a short break, then leaves fully aligned▶ 1:10:01
- Doug Leone gives hard feedback so founders can act on it, such as introducing better sales leaders▶ 1:11:30
- Don Valentine put founders first, clients second and Sequoia third▶ 43:13Valentine chose his successors with a yellow sheet splitting carry, with Mike Moritz and Leone at 1.1 each.
- Doug Leone learned from Michael Moritz to ask what happens if everything goes right▶ 1:21:11Moritz and Leone ran Sequoia together for 25 years.




