Jetpack

1Ex-flight attendant creators and the flightcheatcode.com URL

• Jetpack cast ex-flight attendants because flights are a considered purchase. Travel is bought weeks ahead, so Jetpack used creators with real expertise and opened each video with the credential, then listed tips. Impulse products like Dupe.com and Bible BFF used relatable creators sharing a pain point instead.

  The hook the creators use: "I am credible because I'm an ex flight attendant. Here are tips that you need to know to get what you want." The rule is to match the hook and messaging to whether the product needs trust or relatability.

  Superwall▶ 5:46

• Jetpack's videos centered on the creator's tips, not on demoing the app. Flight savings is a boring product on screen, so the videos focus on the result and the creator's credibility, with the app appearing as one tip in a list.

  By contrast, Bible BFF car videos that show people using the product were still performing months after posting. Showing the product pays off only when the product itself is viral, which tends to be more Gen Z.

  Superwall▶ 24:39

• Jetpack used a benefit-led redirect URL, flightcheatcode.com, to attribute organic installs. Because the Jetpack name means nothing to viewers, the team made flightcheatcode.com, which redirects to the app. It is easy to say, tells viewers the value, and gives clean organic attribution.

  Attribution matters when paid ads, other agencies and in-house creators all run at once. The same approach was used a couple of weeks before the recording for SMB Market (buyabusiness.com). It is not needed for brands people already know, like Polymarket.

  

  Superwall▶ 12:13