Lenny's Podcast · Dec 27The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)
Buyers invite friends into a reservation at checkout, a buyer-to-buyer loop. It began with hardcore campers, then hosts built bathrooms, tree houses and yurts, opening it to glampers.
Tips
- Build tipping loops: growth loops plus happiness loops▶ 1:04:15At Rekki, suppliers started sending CSVs of their restaurant customers to onboard, replacing costly door-to-door sales.
- Pick underestimated markets with a current behind them▶ 1:36:36Airbnb, Etsy and Hipcamp were all underestimated at the start.
