GoWish
A wishlist app for sharing gift ideas with friends and family.
- 1Find strong organic videoEngagement above about 7.5 to 8%
- 2Put $20 behind itRun it as a Spark ad
- 3Check CPMHigh-engagement videos run under $1
- 4Gain installsCheapest way to get users
From GoWish growth notes
What was said about GoWish
GoWish hit #1 on the App Store mainly by boosting organic videos with Spark ads. GoWish reached #1 on the App Store almost entirely through Spark ads, and Spark was the cheapest way for it to gain users.
The tactic is to test Spark on any organic video with engagement above about 7.5 to 8%, starting with $20 if CPMs look low enough. High-engagement videos usually run well below a dollar CPM on Spark. Spark is also described as the cheapest way to get installs for apps that already have good organic content. Quote: "you should test putting $20 behind it".
I Studied 1,000,000 UGC Ads, This Is What Will Grow Your App
GoWish reached #1 on the App Store almost entirely through Spark ads, which were the cheapest way for it to gain users.
GoWish hit #1 on the App Store mainly by boosting organic videos with Spark ads. GoWish reached #1 on the App Store almost entirely through Spark ads, and Spark was the cheapest way for it to gain users.
The tactic is to test Spark on any organic video with engagement above about 7.5 to 8%, starting with $20 if CPMs look low enough. High-engagement videos usually run well below a dollar CPM on Spark. Spark is also described as the cheapest way to get installs for apps that already have good organic content. Quote: "you should test putting $20 behind it".
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