Just evil enough: Subversive marketing strategies for startups | Alistair Croll
Its founder brought a friend's early Tesla Roadster to CES and let people drive it, drawing attention and showing fancier cars could be on the platform.
Tips

A peer-to-peer car sharing marketplace.
Its founder brought a friend's early Tesla Roadster to CES and let people drive it, drawing attention and showing fancier cars could be on the platform.
Tips
TravelA marketplace where hosts list unique homes and travelers book stays in 220 countries.
TravelA ride-hailing app that connects riders with nearby drivers.
TravelA ride-hailing app connecting riders with drivers, positioned as a semi-managed marketplace.
TravelA fully driverless ride-hailing service that operates autonomous cars in select US cities.
TravelA low-cost US airline that flies only Boeing 737s and focuses on short-haul routes.
TravelA trail discovery and navigation app for hiking, trail running, mountain biking and backpacking.
TravelA booking platform for regular hotel rooms rented by the hour for short stays.
TravelA solo travel app where users post activities and nearby travelers get notified and can join.